Will Smith Inks Paramount First-Look Deal for Franchise Films

Will Smith Signs Paramount First-Look Deal to Develop Franchise Films

Will Smith’s Westbrook company has secured a first-look deal with Paramount, positioning him to develop franchise-oriented films and mark a major step in his career recovery.

Will Smith and Jada Pinkett Smith The OSCARS red carpet arrivals — Source: ABC / abc

Will Smith’s Westbrook Entertainment has signed a first-look deal with Paramount Pictures, marking a major milestone in his career recovery after the 2022 Oscars controversy. The deal, which includes his wife Jada Pinkett Smith as a producing partner, focuses on “four-quadrant” theatrical films with franchise potential, emphasizing pre-existing intellectual property. Westbrook already has projects in development, including Sugar Bandits and Rabbit Hole, highlighting the company’s strategic approach to building commercial, franchise-ready content. This partnership positions Smith for long-term studio collaboration and reflects his renewed box office and industry viability.

SEE ALSO